Enabling Indians to pay taxes using UPI
Summary
In 2021, Quicko wanted to improve how users pay taxes to reduce drop-off on it's platform & make it more seamless by enabling them to pay via UPI. Users earlier had to visit external platforms, understand tax terminologies & pay their taxes. These platforms mainly used older & slower payment methods often leading to delay in confirmation. Paying taxes on time was crucial for them to avoid penalties. As the product designer on the team, I led the design, focusing on creating a simple & seamless journey for users.
My Role
Product Designer
Timeline
1 Month
Outcome
The product went live during the final days of the 2022 tax season, during which we recorded the following statistics.
70%
of users were able to complete their tax payment after initialising the journey
60%
users paid their taxes using the new tax payment gateway over paying using existing platforms
INR 100K
average value of tax paid, indicating strong trust in the the workflow & the brand
Snippets