Enabling Indians to pay taxes using UPI

Summary

In 2021, Quicko wanted to improve how users pay taxes to reduce drop-off on it's platform & make it more seamless by enabling them to pay via UPI. Users earlier had to visit external platforms, understand tax terminologies & pay their taxes. These platforms mainly used older & slower payment methods often leading to delay in confirmation. Paying taxes on time was crucial for them to avoid penalties. As the product designer on the team, I led the design, focusing on creating a simple & seamless journey for users.

My Role

Product Designer

Timeline

1 Month

Case study coming soon!

Case study coming soon!

Case study coming soon!

Outcome

The product went live during the final days of the 2022 tax season, during which we recorded the following statistics.

70%

of users were able to complete their tax payment after initialising the journey

60%

users paid their taxes using the new tax payment gateway over paying using existing platforms

INR 100K

average value of tax paid, indicating strong trust in the the workflow & the brand

Snippets

© Sedimbi Satya Pramod 2025

© Sedimbi Satya Pramod 2025

© Sedimbi Satya Pramod 2025